The Project

The online mental health community 18percent wanted to publicize its Ask Me Anything interview with Zak Williams, the son of Robin Williams.

The Pitch

We invited entertainment industry journalists to attend the virtual interview. Afterwards, we distributed a transcript to the same journalists.

The Placements

The world’s largest entertainment and news outlets covered the interview.

Entertainment Tonight broadcast a 3-minute segment about it, which you can watch here.

The interview was also written about by People Magazine, Good Morning America, InTouch, Access Hollywood, Parade, Closer Weekly, Elle Italy, and Germany’s largest news website Der Spiegel.