The Project

In the summer of 2020, the performance branding agency WITHIN asked mediator to publicize a partnership between their non-profit client Music Unites and R&B star Aloe Blacc, for which Blacc performed a duet of his worldwide hit “Wake Me Up” with Los Angeles-area high school students.

The Pitch

We secured permission from Aloe Blacc’s representatives to make him available for interviews. We then pitched Blacc’s high school student duet to Los Angeles media outlets and national entertainment outlets.

The Placements

We booked interviews for Blacc to talk about his duet on Fox’s Good Day LA (see it here) and on two LA radio stations (listen to one radio interview here).

We additionally booked Blacc on TMZ and another radio show to discuss racial justice, as well as on a popular YouTube channel to talk about his career.