Client: Playology Pets
The Project
The markting agency BigEyedWish asked us to publicize their client Playology Pets’ new line of scented dog toys.
The Pitch
BigEyedWish hired comedian Jon Lovitz to star in a humorous online commercial for Playology’s new toys. After getting permission to book media interviews with Lovitz, we reached out to journalists to publicize the commercial.
The Placements
We booked interviews for Lovitz with AdAge and AdWeek. Both publications profiled the Playology commercial (see here and here). Later in the year, AdAge named the Lovitz commercial one of the “12 Smartest Brand-Celebrity Pairings of 2020.”