Publicizing the Wall Street Bulls
In October 2021, The Media Whisperer was approached by the team behind the Wall Street Bulls NFT. The three NFT creators had just designed 10,000 cartoon bulls and sold them out to fans of their popular Wall Street Memes Instagram page. Now they wanted to get the media’s attention.
The Media Whisperer delivered, placing articles, videos, and quotes in The New York Times, INSIDER, CNBC, The Wall Street Journal, Entrepreneur, Univision, and more.
Scroll down to see how we did it.
We interviewed the creators to learn as much as we could about their lives, what drove them to create the Bulls, and about the rapidly growing NFT market.
We learned they had sold out their NFT collection in 32 minutes, and made over $2 million.
This, we knew, would be the headline of our pitch.
Within a week of pitching reporters, Fortune Magazine and The Financial Times reached out to book interviews with the Bulls creators. So did New York Times business reporter Ephrat Livni.
Livni spent over an hour interrogating Bulls artist Cam Rackam about his pre-NFT art career, the NFT market, and Web3. Soon after, she quoted Rackam in an article introducing New York Times’ readers to ‘Web3.’ Read it here.
About a week later, INSIDER’s Natasha Dailey responded to our pitch. She wanted to interview Cam and fellow Bull creator Boris (who requested his last name be kept private). Dailey’s profile of the Bulls was published on INSIDER.com a month later. Read it here.
In another article, Dailey compared the Bulls to the Bored Ape Yacht Club and CryptoPunks, the two best known NFTs.
CNBC then sent a film crew to Rackam’s studio and used the footage in an 8-minute video. They also published an article about his NFT journey.
Within ten days of posting the video on YouTube, over 30,000 people had watched it.
The Wall Street Journal also sent a film crew to Rackam’s studio. They used the footage in a short film about the intersection of NFTs and high-end art.
Half of the 7-minute film was about the Bulls.
Like the CNBC video, over 30,000 people have viewed the film on YouTube
